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Digital Marketing Manager - B2B Fintech (m/f/d)

Qwist GmbH - Germany (Berlin)
Full-time
Fixed-term

Your Role

We’re looking for a Digital Marketing Manager to own and scale our digital growth engine across strategy, execution, and performance on a fixed-term contract of approximately one year.

You’ll be responsible for turning our digital channels into a predictable source of high-quality pipeline, guiding prospects from first touch through conversion while building the marketing operations foundation needed to scale.
This is a hands-on role with significant ownership and a direct impact on pipeline, revenue, and growth from day one.

What You’ll Own

  • Digital pipeline growth and quality across paid and organic channels, with a focus on revenue impact rather than vanity metrics
  • ABM strategy and execution, including continuous testing of audiences, creative, messaging, and channels to improve conversion and CAC
  • The end-to-end digital funnel, from acquisition through conversion, including website UX, SEO, landing pages, and conversion rate optimization
  • Multi-channel nurture journeys across email, retargeting, and personalization, evolving toward persona- and vertical-specific programs
  • Marketing operations infrastructure, including CRM tracking, attribution, lead routing, lead scoring, lifecycle stages, and reporting tied to business outcomes
  • CRM and pipeline hygiene, working closely with Sales and the wider GTM team to improve data quality and process discipline
  • Marketing data governance and GDPR compliance across our digital marketing systems
  • Digital strategy and competitive analysis, translating market, customer, and performance insights into conversion-focused initiatives in partnership with Content and Product

Your Skillset

  • Proven experience owning digital growth in a B2B environment, ideally within fintech, banking, payments, SaaS, or another complex B2B category
  • Hands-on experience with ABM, paid acquisition, organic growth, and campaign optimization, with a strong understanding of CAC and pipeline economics
  • A strong grasp of funnel and lifecycle marketing, including website conversion, SEO, nurture programs, lead scoring, and lifecycle progression
  • Practical experience with marketing operations, including CRM, attribution, automation, reporting, and data quality
  • Strong analytical skills and the ability to translate performance data into clear priorities and actions
  • A balance of strategic thinking and hands-on execution — comfortable setting direction while also building campaigns, optimizing journeys, and solving operational issues yourself
  • Confidence working with modern marketing tools, including CRM and marketing automation platforms, analytics tools, and AI-assisted workflows
  • A collaborative mindset and the ability to work effectively across Marketing, Sales, Product, and other GTM teams
  • Near-native level of German (C2) and Fluent English.
If you're proactive by nature, data-driven by instinct, and passionate about digital marketing and the future of finance, we'd love to hear from you! This is a role for someone who thrives when the pace is high, and the impact is real.

What you can expect

  • The opportunity to actively shape a leading open-finance pioneer supporting Europe's financial ecosystem
  • Flexible working hours and hybrid work – including two guaranteed home-office days per week
  • 30 days of paid vacation per year
  • Budget for personal development, structured feedback and compensation processes, and clear growth opportunities
  • Monthly benefits budget for mobility, health, or lifestyle
  • Monthly subsidy for an E-Gym Wellpass membership
  • Public transport subsidy for a sustainable and stress-free commute
  • Modern, centrally located office with a positive atmosphere – including weekly yoga classes
Diversity is welcome. You don't meet every single requirement? If you're excited about the role and our mission, we'd love to hear from you. 

About us

Qwist is a pan-European Open Finance provider with a three-pillar solution (CONNECT, ASSESS, ACTIVATE) that helps businesses transform banking data into actionable insights and new revenue. As the first DACH regulated platform, it offers a secure, compliant, and locally hosted solution across Europe. In 2026, Qwist is expanding into new business verticals, including Payments, Lending, and eCommerce.